·Our Mission: To set excellent image and reputation for Chinese tyres in global market.
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·Business Concepts: Suitable Products Satisfactory Service Strict Market Protection
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·Sense of Value: Win-win, Passion, Diligence, Efficiency, Persistence, Pursuit of excellence, Communication & Collaboration, Clear about the rewards and punishments.
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·Our Vision: ALTAIRE has foothold in the whole world, becomes a valuable, influential Chinese brand.
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·Spirit of Enterprise: Never be afraid of shame
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